Free Market Research Tools are so important for any business, if you want to start a business then you should marketing research. You have to know about your competitors, and what is going on in the market.
The right tool can help you analyze the market and grow your business, which can be difficult due to consent changes in the market.
Why you should use market research tools for your business?
- Spotting business opportunities
- Lowering business risks
- Producing relevant material
- Finding where to advertise
- Easily making a decision
- Identifying customer requirements
- Improving selling technique’s
9 Free Market Research Tools In 2021
- Google Trends
- Tableau Public
- Google Analytics
- Google Keywords Planner
- Google Alerts
- Pew Research Centre
1. Google Trends
Google trends are one of the free market research tools to know what is going on in the market, google trends provide you features like real-time data, finding the latest trends, easy to navigate. Google trend is a free tool to research the market and any specific category.
Statista is one of the free market research tools for building an internet data point in marketing research, it offers access to the info from marketing research establishments and their opinion. You can even get an assessment from the business organization and govt institution in different languages with these tools, you can research about various industries using Statista.
Statista will help you understand the nature of competitors, using Statista you can discover the relative industries and individual industry expenditure.
3. Tableau Public
Tableau public is a free data visualization tool that lets you figure out market research data with analytics and business intelligence, using tableau public you can get simple intuitive visualization of rather complex data. You also can create interactive graphs and maps, build a dashboard in a minute and automatically connect tableau public to google sheets.
4. Google Analytics
Google Analytics is not a broader tool for providing market research entirely, but it can help you to analyze the traffic on your website and give you a complete picture of your visitors and their demands. Google Analytics provides so many features like reporting traffic, tracking conversation, keywords guidance, reference, and third parties, and a custom dashboard.
If you have a small business that wants to avoid paying monthly fees then you can use their free service, but if you want to use a vast amount of features then you can buy google analytics 360 degrees.
By using MakeMyPersona you can definitely find out more about your market, using MakeMyPersona you can easily create personas enjoy a fantastic form layout.
6. Google Keywords Planner
Google Keywords planner is a good tool for basic keyword research, the main task of this tool is to look for the phase or keywords that are related to your business. Google Keyword Planner helps you to find new keywords and get a detailed idea about how your audience is searching for information within your market.
Google Keyword Planner can research keywords make suggestions for the daily budget and show monthly result details, it has a column for new competition and it can add new keywords to your existing keywords campaign.
Ubersuggest is a simple tool for doing market research on keywords and contents, you can log in to the dashboard of Ubersuggest for free and can track the tracking ranking of your competitor’s website.
Features Of Ubersuggest
- Overview of domain
- Top SEO pages
- Keyword ideas
- Content suggestions
- Backlink data
8. Google Alerts
Google alerts is one of the best free-market research tools you can use, you can set email alerts to get notified for each new result in google that matches your needs.
Features Of Google Alerts
- Free notification service
- Real-time alerts on keyword
- Track your competitors
- Create links
9. Pew Research Centre
Pew Research Centre is a fair fact tank that informs people about the issue’s point of views and trends shaping the world, the website has a massive database of free inquiries on various fields. You can conduct demographic research, content analysis, public opinion polling, and other data controls social research.
Features Of Pew Research Centre
- Smooth user interface
- Interactive charts
- Research center
- Huge database
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